What HI HTML tag?
The H1 tag is typically the largest and most important tag on an individual page of a website. It may be used to introduce the content of that page as a whole—that is, to name the topic at hand—or to simply reflect the name of the page itself.
Different websites choose to use their H1 tags differently. Some may make them very long, writing them out like full sentences. Others may limit them to one or two very simple words that match the actual title of the page. However, there are SEO benefits to using the H1 tag as a way to include keywords most relevant to the content of the page—and as descriptive as possible.
Why H1 tag is important to SEO?
When crawling the content of a page, search engine spiders read the HTML code and they try to identify which sentences are enclosed in heading tags (h1, h2, etc.).
They consider these as indicative of the page content.
So, by using keywords in your H1 tag, you help search engines understand what your page is all about.
The user can see at a glance what the page is all about by looking at the H1 tag. The rest of the headings provide a big hint to users as to what to expect in each section.
Take for example the post you are reading now, I have marked all important points as an h2 and also added a table of contents at the top which makes navigation easier
How to sue H1 tag in your website?
As you can see, the H1 tag is pretty important for SEO, usability, and accessibility.
Ideally, you should have one clearly marked on each page of your site.
Also be careful to ensure that the H1 reinforces the point of the page, and that there is only one H1.
While officially it’s OK to have more than one H1 on a page, and Google says use as many as you want, it only makes sense that Google would either:
- Place the majority of the weight on the first H1 they encounter (Bing is on record as doing this).
- Distribute the weight evenly across all H1s, thereby diluting the value of all of them.
Either way, it makes sense to only use one for SEO.
If your site already has clear headings that are not coded as H1s? It’s unlikely that adding the H1 tag will make a significant difference to your overall SEO strategy.
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